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Research papers

A manufacturer's view of promotions

In the case that I want to look at today, I plan to show how promotion was used in the successful development of a brand in a highly competitive market, and to describe an approach to measuring the value of a promotion both before implementation and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Mike Fann
June 14, 1978
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Citation

Fann, M. (1978a, June 14). A manufacturer's view of promotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-manufacturer-s-view-of-promotions